London – Jaguar Land Rover has publicly reaffirmed its manufacturing base in the United Kingdom, stating it has no intention of building cars in the United States despite rising trade tensions and shifting global economic policies. The confirmation follows recent remarks by the company’s CEO during its full-year earnings call, which led to industry speculation.
“Following articles based on comments made by the JLR CEO in the full year earnings media call, we can confirm we have no plans to build cars in the US,” a company spokesperson told the BBC.
The UK-based carmaker had temporarily paused exports to the US in April after President Donald Trump announced sweeping new tariffs on British goods—including a blanket 10% duty on imports. Though shipments resumed in May, Jaguar joined a growing number of multinational firms pulling back profit forecasts amid ongoing volatility in global trade environments.
Trump’s administration later negotiated selective exemptions for a limited number of British cars, along with some steel and aluminium products. However, the broader trade landscape remains strained, especially for industries with deep transnational supply chains.
Major industry players such as Mercedes-Benz, Stellantis, and Ford have similarly expressed concern. Ford alone anticipates an additional $1.5 billion in tariff-related costs in 2025. Outside of automotive, firms including Intel, Skechers, and Procter & Gamble have warned of shrinking margins, citing economic uncertainty as a direct result of protectionist policy shifts.
Jaguar’s decision to retain its UK-centric production strategy suggests a long-term commitment to operational stability over reactive manufacturing diversification. This move is viewed by analysts as an effort to preserve brand heritage while mitigating the risks of political unpredictability in key export markets.
As global companies navigate new rules of engagement in international commerce, Jaguar’s stance may be a harbinger of broader strategic recalibrations in the face of a fractured trade order. For policymakers and industry leaders alike, the message is clear: resilience now requires more than flexibility—it demands foresight.
