Jakarta — In a move that signals the increasing strategic importance of corporate communication in Islamic finance, PT Bank Muamalat Indonesia Tbk has been recognized for its excellence in public relations at the national level. Deddy Thridha Hasibuan, Head of Public & Media Relations, was awarded the Indonesia Public Relations Top Leader 2025 for his role in strengthening stakeholder trust through inclusive Sharia-compliant banking communication.
Presented by Warta Ekonomi, the award honors individuals who demonstrate leadership and innovation in public communication strategies. Hasibuan received the award under the Islamic banking category, spotlighting the role of communications in bridging institutions with the broader community under ethical and faith-based principles.
Karno, Director at Bank Muamalat, underscored the critical role PR plays in maintaining brand value and supporting business transformation. “As economic conditions shift and competition intensifies, strong PR is essential not just for perception management, but for business continuity and stakeholder engagement,” he said during the ceremony.
Founded in 1991, Bank Muamalat is Indonesia’s first fully Sharia-compliant bank and continues to position itself as a key player in Southeast Asia’s Islamic finance ecosystem. The bank’s current transformation is anchored in a renewed corporate vision: “Menjadi Jalan Hijrah Menuju Berkah” — loosely translated as “Becoming the Path of Spiritual and Financial Prosperity.”
This vision reflects Bank Muamalat’s intent to serve not only as a financial institution but as a values-driven platform for personal and business “hijrah” — or transformation — through sustainable Islamic finance.
The PR function at Bank Muamalat has played a central role in operationalizing this vision, particularly by aligning communication with Sharia compliance, customer engagement, and investor confidence. The award also reflects broader trends in Southeast Asia, where Islamic finance institutions are increasingly adopting strategic communication practices to differentiate their offerings and enhance transparency.
Held under the theme “Empowering Strategic Communication, Driving Engagement, Innovation, and Ethical Leadership,” the Indonesia Public Relations Top Leader 2025 event brings together leaders from across industries who are redefining how businesses interact with the public during times of uncertainty.
As the global financial sector adapts to shifting expectations around ESG, compliance, and inclusivity, this recognition of Bank Muamalat’s PR strategy may serve as a blueprint for other institutions in the Islamic finance space—both within Southeast Asia and across emerging markets.
