The T3 Awards 2025 have officially announced their Headline Winners, spotlighting the best innovations, brands, and design achievements of the year across home, tech, and active lifestyle categories. Representing the “best of the best,” this year’s Headline Awards featured only seven top-tier categories, carefully selected through expert panels and public voting.
Brand of the Year: Samsung
Samsung earned the most prestigious honor — Brand of the Year — thanks to its consistency across multiple product segments. From the Galaxy series of smartphones and tablets to cutting-edge OLED TVs and smart appliances, Samsung continues to lead across categories with reliable performance and consumer appeal.
Product of the Year: Nintendo Switch 2
The long-anticipated Nintendo Switch 2 stole the spotlight as Product of the Year. Building on its predecessor’s legendary success, the new handheld-console hybrid impressed fans with a premium design, larger display, and full backward compatibility — while also launching new, high-profile game titles. Despite large production runs, the device remains hard to find due to immense demand.
Retailer of the Year: Back Market
Championing the refurbished electronics market, Back Market was recognized for creating a sleek, accessible platform that redefines how consumers buy and sell second-hand tech. The model not only saves money for buyers but also promotes sustainability by extending product lifecycles and reducing electronic waste.
Retailer of the Year (US): REI
In the U.S. category, REI received praise for blending retail with advocacy. As a cooperative, REI not only sells gear for outdoor adventures but also supports climate initiatives and accessibility in nature. Its used gear program and educational offerings stood out in this year’s selection.
Sustainability Award: Bang & Olufsen Beolab 28
Known for luxury audio, Bang & Olufsen proved that high-end doesn’t have to mean disposable. The Beolab 28 speaker was lauded for its modular, repairable design — ensuring longevity and reducing waste. It’s a strong signal of how legacy brands can embrace a circular economy model.
Tech Innovation Award: Panerai P.9010/EL Movement
Panerai impressed with its P.9010/EL watch movement, which uniquely converts mechanical energy into electricity. This micro-generation capability opens new possibilities for self-sustaining smartwatches, potentially eliminating the need for external charging — a true blend of horological craftsmanship and modern tech.
Readers’ Choice Award: Philips OLED+909
Voted by T3 readers worldwide, the Philips OLED+909 television combines breathtaking visuals, immersive Ambilight technology, and an integrated Bowers & Wilkins soundbar. Its cinematic experience and fan-favorite design secured it the public’s seal of approval.
The T3 Awards span a total of 82 categories, including sector-specific and design-focused recognitions. Winners were selected through a mix of editorial curation, public voting, and expert jury panels — including editors from Wallpaper, Shortlist, Creative Bloq, and T3 Magazine.
With sustainability, design, and multi-functional innovation taking center stage, this year’s results offer a clear glimpse into the evolving priorities of global tech consumers.
