Los Angeles — The Academy Awards are entering a new era of broadcasting as NBCUniversal emerges as the frontrunner in the auction for television rights. According to Variety, the competition to secure the Oscars telecast has intensified, with NBCUniversal challenging traditional broadcaster ABC and streaming giant Netflix.
The bidding war reflects the shifting dynamics of global entertainment. As streaming platforms gain influence, legacy networks are fighting to retain cultural events that define prestige television. NBCUniversal’s aggressive push signals its intent to anchor the Oscars within its broader entertainment portfolio, ensuring visibility across both traditional and digital platforms.
Industry analysts note that the outcome will shape how global audiences experience the Academy Awards. A move away from ABC, which has long been the Oscars’ home, would mark a significant shift in Hollywood’s broadcasting landscape. Meanwhile, Netflix’s involvement underscores the growing role of streaming in live event coverage.
Ultimately, the race for Oscars TV rights is more than a business deal—it is a reflection of how entertainment powerhouses adapt to changing viewer habits, technological disruption, and the global appetite for cultural spectacle.
