Sraya Nusa 2026 reflects a broader shift in Indonesia’s media and creative industries toward community-driven platforms connecting women, businesses, culture and social impact.
JAKARTA – The role of media platforms is changing as audiences increasingly seek more than information. Communities, professional networks, educational opportunities, creative expression and meaningful participation are becoming important parts of how audiences interact with digital media. In Indonesia, Diadona.id is responding to this shift through Sraya Nusa 2026, an initiative designed to build a broader ecosystem for women.
Introduced through its Opening Chapter from September 11 to 13, 2026, at Lippo Mall Nusantara in Jakarta, Sraya Nusa brought together women, communities, businesses, creative industries and other stakeholders. The initiative was positioned not simply as an awards event, but as a platform intended to create connections, encourage expression and recognise contributions.
The concept is structured around three experiences: Connection, Expression and Recognition. According to Diadona.id Head of Content Ellyana Mae, the initiative is based on the idea that values should not merely be believed, but also lived, passed on and translated into action.
That framework reflects a wider development taking place across the digital media and creative economy. Media companies are increasingly exploring ways to build communities around their editorial identities, creating opportunities for audiences to move from passive consumption toward participation.
From Media Content to Community Ecosystems
For digital publishers, audience engagement has traditionally been measured through metrics such as readership, reach, views and social interaction. However, community-oriented initiatives introduce another dimension: the ability to create relationships that continue beyond individual pieces of content.
Sraya Nusa illustrates this approach by combining editorial themes with physical experiences, community activities, business participation and recognition programs.
Its program includes Sraya Sessions, with discussions covering leadership, beauty and wellness, finance and entrepreneurship, culture and identity, as well as future and sustainability. The event also included community activities, creative expression, fashion and collaboration with Pasar Keliling, which brought local products and small businesses into the ecosystem.
The combination is significant because it connects different parts of the women’s ecosystem rather than treating them as separate categories. Professional development can meet entrepreneurship. Cultural expression can meet commerce. Community activity can meet education.
This creates a more multidimensional platform around women’s experiences and contributions.
Recognition as an Ecosystem Component
Awards remain an important part of Sraya Nusa, but their role is positioned within a larger framework.
The Apresiasi Perempuan Berpengaruh 2026 program recognised women across five broad areas: Leadership, Social Impact, Culture and Heritage, Economic Empowerment, and Influence & Inspiration.
The diversity of the categories reflects the increasingly broad understanding of women’s contribution to society. Leadership can take place within corporations or government institutions, while economic empowerment can emerge through entrepreneurship or strategic professional roles. Social impact and cultural preservation represent other forms of long-term contribution.
Among the recognised figures were Lilis Mulyawati, President Director of Watsons Indonesia; Selfie Dewiyanti, Commercial and Marketing Director of PT Pegadaian; Basaria Martha Juliana, Director of Finance & Strategy at Bank Jakarta; and several figures from the cultural, social and creative sectors.
The program also recognised organisations through The Sraya Recognition, covering areas such as Women Empowerment & Inclusive Growth, Future Forward, Community Impact and Social Impact.
Sisternet by XLSMART, for example, received recognition in the Future Forward category. The initiative has been associated with efforts to expand women’s capabilities, leadership development and opportunities in the digital era.
Linking Women’s Empowerment With Economic Activity
Another important feature of Sraya Nusa is the integration of economic participation into the broader conversation about women’s empowerment.
The inclusion of local businesses and UMKM through the collaboration with Pasar Keliling provides a direct connection between community activity and economic opportunity. It also allows audiences to encounter products and businesses within a setting focused on women’s stories, creativity and contribution.
This matters because women’s economic empowerment increasingly involves multiple forms of participation. Women may operate businesses, lead companies, develop creative products, work in professional sectors or build community-based enterprises.
A platform that brings these different activities together can provide opportunities for networking and knowledge exchange that are difficult to create through a conventional awards ceremony alone.
The broader implication is that women’s empowerment can increasingly be viewed as an ecosystem rather than a single program. Access to information, networks, markets, skills, recognition and communities can reinforce one another.
The Creative Economy Dimension
Sraya Nusa also sits at the intersection of the media and creative economy.
Its Culture and Heritage category, for example, recognised figures such as Carline Darjanto and Ria Sarwono, founders of Cottonink, alongside other women contributing to Indonesia’s cultural landscape. Meanwhile, the Influence & Inspiration category included public figures such as Maudy Ayunda, Cinta Laura and Nikita Willy.
The presence of these different profiles demonstrates how contemporary women’s influence increasingly crosses traditional professional boundaries.
Maudy Ayunda’s recognition, for instance, was linked to education, youth empowerment and global impact, while Nikita Willy was recognised for influence connected with authentic living, purposeful growth and her public experience as a mother.
Such examples are relevant to the creator economy, where personal identity, expertise, storytelling and community engagement can increasingly become interconnected.
For media organisations, this creates opportunities to develop content ecosystems that are not limited to conventional editorial formats.
The Challenge of Long-Term Sustainability
The most significant test for an initiative such as Sraya Nusa will be what happens after its opening chapter.
Diadona.id has positioned the September event as the beginning of a broader platform, with plans involving community sessions, brand-led discussions, community building, talks and workshops.
That distinction between an event and an ecosystem is important. Events can generate visibility within a limited timeframe, while ecosystems require continuous interaction and value creation.
For Sraya Nusa, long-term sustainability could depend on whether participants continue to engage with the platform, whether communities remain active, whether collaborations generate tangible outcomes and whether the programming continues to address issues relevant to Indonesian women.
The platform may also need to balance commercial participation with community credibility. As brands become more involved in community-driven initiatives, maintaining meaningful content and authentic engagement becomes increasingly important.
A New Model for Digital Media Engagement
From an industry perspective, Sraya Nusa represents an example of how digital media companies can extend their relationship with audiences.
Instead of treating the audience simply as readers or viewers, an ecosystem model can create multiple points of interaction: attending an event, joining a community, participating in a discussion, discovering a business, learning through a workshop or being recognised for a contribution.
This model potentially creates value for multiple stakeholders at the same time.
For audiences, it can provide access to information and networks. For businesses, it can provide opportunities for community engagement. For creators and entrepreneurs, it can create visibility. For the media platform, it can deepen its relationship with the community it serves.
Wider Implications for Indonesia
The development of women-focused ecosystems also has implications beyond the media industry.
Women’s participation in entrepreneurship, professional leadership, creative industries and community development is connected to broader questions about economic inclusion and social development. Platforms that bring these areas together can help make individual stories more visible while encouraging conversations around larger structural issues.
Sraya Nusa does not attempt to address all of these issues through a single program. Instead, its approach is to create a space where different experiences and contributions can be brought together.
That approach may become increasingly relevant as Indonesia’s digital economy continues to develop and as communities become more important in shaping consumer behaviour, professional networks and cultural conversations.
Ultimately, Sraya Nusa 2026 illustrates a broader evolution in the relationship between media, audiences and communities. The central idea is not simply to create another awards platform, but to develop an environment where connection, expression and recognition can interact.
Whether that model develops into a sustainable year-round ecosystem will depend on its next stages. But the opening chapter demonstrates a clear direction: women’s empowerment can be presented not only through individual achievements, but through the networks, communities, businesses and ideas that allow those achievements to create wider and longer-lasting impact.
