Jakarta — PT Pegadaian has once again demonstrated its leadership in financial inclusion by winning the OJK Financial Literacy Award 2025. The prestigious recognition was presented at the Ministry of Finance’s Dhanapala Building on Friday, August 22, marking another milestone in Pegadaian’s long-standing mission to empower Indonesians through financial education.
The company secured two awards: “Most Active Financial Literacy Program in Financing and Pawn Institutions” and second place in the “Best Financial Literacy Program by Financial Services Providers (PUJK)” category. These accolades highlight Pegadaian’s consistent efforts to integrate financial literacy into its corporate strategy.
CEO of Pegadaian, Damar Latri Setiawan, expressed gratitude for the recognition. “This award is an appreciation of our long-term commitment not only to business, but to educating society,” he said. He emphasized that Pegadaian’s vision is to empower communities by improving financial literacy, aligning with the company’s mission of MengEMASkan Indonesia.
Damar added that the recognition from OJK serves as motivation to continue innovating. “This is proof that collaboration with stakeholders to create a financially literate society is on the right track,” he noted.
Pegadaian’s financial literacy programs extend across Indonesia, focusing on inclusive education and practical empowerment. The company utilizes more than 4,000 branches, 600 ultra-micro service centers (SenyuM) in partnership with BRI, and its digital application to deliver accessible and secure financial solutions to the public.
Pegadaian’s award-winning initiatives highlight the evolving role of financial service providers in shaping sustainable literacy programs. By combining on-ground outreach with digital innovation, Pegadaian is setting a benchmark in driving financial empowerment nationwide.
This latest recognition cements Pegadaian’s position not only as a leading financial institution but also as a vital partner in building a future where every individual has the knowledge and tools to manage their finances wisely.
