New York — The Forbes Business Council has released a guide featuring 20 strategies to ensure Environmental, Social, and Governance (ESG) efforts remain sustainable. The report emphasizes the importance of embedding ESG into the core of business strategy rather than treating it as an add‑on initiative.
The first strategy highlights the need for leadership commitment. Without executive support, ESG programs often fail to endure. Companies are also encouraged to set measurable and transparent goals, allowing progress to be tracked objectively.
Employee engagement is another critical factor. A corporate culture that embraces sustainability strengthens ESG implementation across all levels of the organization.
The guide further stresses the importance of cross‑sector collaboration. Partnerships with governments, communities, and non‑profits can expand positive impact while enhancing credibility.
Technology plays a vital role in sustaining ESG. Digitalization, data analytics, and green innovation help companies measure outcomes and discover new solutions.
Ultimately, the success of ESG depends on consistency. Businesses that integrate ESG into their DNA are better prepared to face global challenges while creating long‑term value.




